Web Applications
Whether you need a highly interactive website or a database driven web application, we have the skills and experience needed to make your project a success.
What is a web application?
A web application combines standard website features with advanced, database driven functionality to create a highly interactive and business process driven software application. A web application could form the basis for a complete online business model or used to extend and enhance the functionality available on an existing website.
Web applications are typically used to improve business processes in order to generate improved efficiencies and savings.
Are you looking for more enquiries, leads and orders from your website?
Contact us now to find out how we can help you run a successful search engine optimisation campaign or give us a call on 01539 900 020 for an initial chat.
Based in Kendal, Cumbria, Mintcake has over 10 years experience in helping businesses like yours achieve strong search rankings and generate targeted visitors. We also know how to help you convert these visitors into enquiries or orders and our focus is ensuring you achieve a good return on your investment.
Our expert team have a proven record of increasing search engine visibility for a wide variety of websites, many in highly competitive industries.
Before undertaking any SEO campaign we perform a full audit of your website and speak to you about your individual business goals. We’ll then research your market to evaluate search volumes and gain an understanding of your competitors. From here we can create a detailed SEO strategy built around achieving the best possible return for your business.
Modern SEO should be focused on creating a highly engaging and useful website which is centred around the user experience. Google wants to rank websites that are firstly useful, but also those that position themselves as authorities in their field. Creating engaging content and building websites focused on user experience is now a key part of any successful SEO strategy.
Our team like nothing more than studying website statistics to gain a detailed understanding of how visitors interact with your site. When you couple that with our technical knowledge and proven SEO techniques, you can be assured Mintcake Digital can achieve results in any search campaign.
We’re delighted to provide search engine optimisation services to many businesses across Cumbria. Many of whom have selected Mintcake to build their websites as well as manage their overall digital marketing strategy.
A long term cost effective marketing strategy
One of the main benefits of SEO over other internet marketing activities is the relatively low-cost. This is because once your site has achieved a high ranking position, providing you do all the right things, it’s often much easier to keep it there.
An excellent return on investment
The great return on investment offered by effective search engine optimisation is one of the main benefits over paid advertising like Google Adwords for example. After the initial effort and investment of achieving good rankings you will reap the reward of a great ROI.
SEO is cost effective
Provided your website is designed well and optimised to a high standard, the site will be constantly visible in search engines. By comparison with pay per click advertising, the listing will be taken down immediately once the daily budget has been spent.
Generate more revenue through your website
Make sure your website works for you, not the other way round! Higher rankings result in increased numbers of visitors, which in turn leads to more enquiries or orders.
Paid Advertisement
Mintcake provides a range of paid advertising services including the setup and management of the Google Adwords and Google Shopping channels. Our objective is to provide clients with excellent customer service and generate a great return-on-investment.
Our first step is to fully understand your business objectives and customer profiles and we will then make recommendations on which paid advertising channels is most appropriate for your business.
We specialise in providing the following paid advertising services:
Facebook Ads
With the huge number of Facebook users around the world, facebook Ads are an increasingly popular and successful way to promote your products and services.
Google Shopping
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Google Ads
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Paid Advertising examples
Content Marketing
The objective of content marketing is to help you grow by positioning your business as the leading supplier within your particular market niche. This is achieved by providing online content that your customers and prospects will find useful in solving their problems and needs.
What is Content Marketing?
According to the Content Marketing Institute “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
To be successful your business needs to develop a content strategy that reflects the needs of your particular market niche. Having established your strategy you need a plan that will ensure content is created, promoted and distributed, using the best channels to suit the your business objectives.
We believe that an effective content marketing plan is essential for the success of any digital marketing strategy.
Why is Content Marketing so Important?
The benefits of content marketing far outweigh the costs and, as a result, this area of digital marketing represents an increasing percentage of marketing budgets.
Many industry commentators are reporting that the growth in content marketing activity outstripped all other areas of digital marketing during 2015. This is because content marketing provides the best way to engage with potential clients by making available the information they need during the process of researching and then making a purchase of a product or service.
Your business will gain three main benefits by implementing an effective content marketing strategy:
The Mintcake Approach
As a digital marketing agency we provide a combination of consultancy to help you develop your content marketing strategy and then assist you by providing creative content creation services. By combining these content services with search engine optimisation and on-going analysis and reporting our objective is to help you maximise your return on investment from your overall digital marketing activities.
For an initial chat about how we could help you to develop an effective content strategy, call us today on 01539 900020 or submit an online enquiry.