For most businesses, digital marketing is now an essential part of any promotion strategy. Of course, the increased demand for online marketers means that the marketplace has reached something of a saturation point, which is why it’s important to know what to look for before availing of the services of a digital marketing consultancy. But […]
In today’s digital landscape there are so many ways for customers to submit reviews – including on platforms such as TrustPilot and Trip Advisor but even these are now being left behind by Google Reviews and Facebook. In many instances opening yourself up to customer reviews can have a really positive impact on your business. […]
Don’t know your CRM from your CTA? Never fear as our digital marketing jargon buster is here to guide you. At Mintcake Digital we aim to make the world of digital marketing as easy as possible to navigate. We understand you may want this information given as clear as possible but quite often it’s impossible […]
Responsive websites might be a term you’ve heard a lot without really knowing what it means, or how it may impact on your website performance. Essentially, a responsive website dynamically adapts to the screen sizes the user is viewing it on. This ensures it looks great and the content is readable on any device, such […]
You may already be well ahead in your digital marketing strategy, but are you aware of the main areas for the most successful digital marketing campaigns? This is what the big hitters are focusing on – and what you should be delivering too. Content Everyone knows that content is king, and Google’s power has changed […]
Search engine optimisation (SEO for short) is a powerful tool for businesses. Not only does it give you the opportunity to better reach existing and potential customers but it is proven to improve your site’s search rankings and provide valuable insights into your customer base. Considering that most consumers will perform a Google search to […]
For most businesses, search engine marketing is a key factor in generating traffic for their websites. When your potential customers in Cumbria search for a desired service, your main goal is to ensure that they will see your online presence in their search results. But how exactly do you lead your audience to your page? […]
The elements of digital marketing From social media to smartphones, and from wearable technology to reading emails on the go, the world has gone digital and online. However, most importantly for businesses, their customers are online. This is nothing new, but this short guide will give you a range of digital marketing approaches through which […]
How can your small company in Cumbria utilise SEO to grow you into a bigger, or at least more profitable, firm? SEO isn’t just there for the big boys anymore, it’s a great way to get your company top of the rankings in your area for certain keywords and also helps potential customers find what […]
As a result of digital media channels, consumers are taking in more information than ever before. Whether through websites, social media or advertising on other digital channels, brands and businesses can only survive amongst their competitors if they adopt a digital marketing strategy – and fast. This is even true for smaller companies, and digital […]
