It may surprise you to hear that the most successful websites employ elements of psychology in their design. If you’re the owner of a business, it’s worth looking at how using psychology in web design can not only help increase user engagement, but can give your website an advantage over competitors. Here at Mintcake Digital […]
Search engine optimisation (SEO for short) is a powerful tool for businesses. Not only does it give you the opportunity to better reach existing and potential customers but it is proven to improve your site’s search rankings and provide valuable insights into your customer base. Considering that most consumers will perform a Google search to […]
For most businesses, search engine marketing is a key factor in generating traffic for their websites. When your potential customers in Cumbria search for a desired service, your main goal is to ensure that they will see your online presence in their search results. But how exactly do you lead your audience to your page? […]
The elements of digital marketing From social media to smartphones, and from wearable technology to reading emails on the go, the world has gone digital and online. However, most importantly for businesses, their customers are online. This is nothing new, but this short guide will give you a range of digital marketing approaches through which […]
Now more than ever it’s important for companies to have a great online presence. Here at Mintcake Digital, we’ve been in the Kendal area since 2011 and we’ve learnt a thing or two about web design in Cumbria and the North Lancashire area. Here are some of the benefits of what good web design can do […]
Having a website means you have presence beyond geographical borders and the potential to reach sizeable audiences. Yet poor website design could be affecting your conversion of visitors to customers. Seize the opportunity to maximise business success in Cumbria and beyond with this helpful guide to great website design. Guide visitors around Time is of […]
How can your small company in Cumbria utilise SEO to grow you into a bigger, or at least more profitable, firm? SEO isn’t just there for the big boys anymore, it’s a great way to get your company top of the rankings in your area for certain keywords and also helps potential customers find what […]
As a result of digital media channels, consumers are taking in more information than ever before. Whether through websites, social media or advertising on other digital channels, brands and businesses can only survive amongst their competitors if they adopt a digital marketing strategy – and fast. This is even true for smaller companies, and digital […]
What do we mean by marketing? How about this for a definition? The management process through which goods and services move from concept to the customer. It includes the co-ordination of four elements called the ‘4 x P’s’ of marketing: identification, selection and development of a product determination of its price selection of a distribution […]
We covered the 7 truths last time – and each month we’ll look into them, in turn, in more detail. And if they’re particularly thought provoking, we may dedicate more than one article to some of them. So let’s start with the first one, namely It’s easy to build a website. This is what we […]
