You may have already noticed Google highlighting ‘mobile-friendly’ sites in search results. Well this is about to be taken a step further. From 21st April, the company will be increasing search rankings of sites that are mobile-friendly. The internet giant say they plan to expand use of mobile-friendliness as a ranking signal and that these […]
In our last article on SEO we touched upon what Google have done to “enrich users with valuable information”, introduced “Hummingbird”, and began to unravel how to match your content with what users actually type into their search engines. This time we’ll delve into these areas in a little more detail. We thought the quote […]
In our last article we introduced SEO as a means of helping your web site to get found given the enormous number of searches that take place; often unpredictable user behaviour (i.e. what they type into their search engines); the increasing sophistication of the search engines themselves; and of course competitive activity. We defined quality […]
In a series of articles over the coming months, we’ll be simplifying and demystifying some of the myths surrounding Search Engine Optimisation, or SEO for short, and providing you with numerous valuable insights. We’ll cover what it means, how it works, and what you can do to make it work for you, as well as […]
